Ignite Advisory Book a review Find the weak slide before an investor does. Live pitch deck review over Zoom for founders at any stage, in any industry. Feedback from someone who has raised the money, run the business, and handled the legal diligence that follows. Book a deck review Pre-seed to growth. SaaS, marketplaces, fintech, hospitality, cleantech and more. Example slide Traction • Strong early customer interest • Pilot underway with two partners • Raising $1.5M to scale Where is the number? Revenue, users, anything measurable. Who owns the IP behind this? Does the ask match the plan? The kind of questions investors ask. You hear them first. Three views of your deck in one session Most reviewers read a deck from one angle. Dan Unter reads it from three, because he has worked on every side of a raise. Founder Raised $500K for Use Kitch and reached $80K a month in sales in the first year. Grew it to 11 markets and 6,000+ active users before it was acquired. Earlier, built and sold a restaurant business. Operator Today owns revenue and P&L as Chief Revenue Officer at Favordrop, with an $8M sales pipeline and a $25M partnership pipeline. He knows which numbers hold up when someone asks how you will get there. Counsel 20+ years as General Counsel and attorney, with financings, stock matters and M&A diligence behind him. He spots the structure, IP and contract issues that stall a deal after the pitch goes well. Track record • Use Kitch, Founder & CEOTechnology marketplace for commercial kitchens. Raised $500K, scaled to 11 markets, acquired by a large ghost-kitchen company. • Antler, Founder-in-ResidenceWorks with early-stage founders on the road from idea to funding. • Spruce Technologies, General CounselBuilt the legal department at a media technology company financed by Dell. Acquired by Apple in 2001. • MessageLabs, General CounselCreated the U.S. legal department at a $700M SaaS security company with 800+ employees. Later merged with Symantec. • SchoolNet, VP & General CounselLed contracts, financing and M&A diligence at a K–12 data company. Acquired by Pearson in 2010. • Cleantech Law Partners, Head of New York OfficeActed as outside general counsel to startups, advising on fundraising, licensing and corporate structure. What a review covers One-on-one over Zoom, with your deck on screen. We go through it the way an investor would, then fix what we find. • SaaS • Marketplaces • Fintech • Food & hospitality • Cleantech • Media & data • Story. Does the deck make a clear case in the first three slides? • Traction and numbers. Are your metrics specific, believable and in the right place? • Business model and market. Does the path to revenue hold up under questions? • Legal and structure. IP ownership, cap table, customer contracts and other issues diligence will find. • The ask. Is the amount, use of funds and timeline consistent with the plan? Recent advisory work • Helped a multi-location sushi concept corporatize, adding systems and processes while keeping its entrepreneurial spirit. • Built an actionable sales and business development strategy for a young foodtech company. • Helped a large PE firm explore the fine foods importing vertical and identify investments. • Advised a cleantech company on sales channels and partnerships. Hear Dan talk Conversations about building Kitch and growing food and tech companies: Closed on Mondays
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Troy Hooper Convo What clients say Dan Unter and Ignite offered solutions to expand my business that were out-of-the-box and refreshing. We settled on a few ideas and they helped me develop and close out action items to get where I needed to get. We used Dan Unter as our fractional COO and went from 15 units to 23. He created processes that worked for our growing team, and developed an expansion team to solidify our approach. Send your deck, get a time on the calendar. Pick a time for a Zoom review, or email a short note with your stage and what you are raising and attach your deck. Schedule a review or email dan@ignitefireconsulting.com Ignite Advisory · Daniel E. Unter · New York Foodie blogs · Instagram Pitch deck reviews are business advice for founders. They are not legal advice and do not create an attorney-client relationship.